5 Reasons Why Digital Marketers and Online Business Owners Should Use Pinterest for Marketing

If you’re not using Pinterest to market your business, it’s time to rethink your strategy. Whether you’re a digital marketer, online business owner, or even thinking of adding "Pinterest marketing strategist" to your title, Pinterest is an untapped goldmine. I’m here to show you exactly why this platform can become your secret weapon for driving traffic to your business.

1. Pinterest Brings Major Traffic Potential

Pinterest has over 400 million active users (yep, you read that right), and many of them are actively searching for ideas, products, and inspiration. What sets Pinterest apart from other platforms is the mindset of the users. They're not just scrolling mindlessly; they're searching with intent. This gives you a prime opportunity to get your content in front of people who are already interested in what you offer. If you’re a digital marketer or online business owner looking for a new way to drive traffic, Pinterest marketing should be at the top of your to-do list.

2. Pinterest is More Search Engine Than Social Media

One of the best things about Pinterest is that it behaves like a search engine rather than traditional social media. People aren’t there to follow influencers—they’re searching for solutions. This is where your Pinterest marketing manager skills come into play. By optimizing your pins with keywords and descriptions, you can ensure your content shows up when people search for specific topics. And let’s be real—having your content pop up when people are in “discovery mode” can do wonders for your visibility.

Speaking of optimization, leveraging free keyword research tools and SEO tools is key to making sure you’re using the right keywords to attract your ideal audience. If SEO has felt like a mystery, don’t worry. Pinterest makes it a lot simpler. No need for fancy jargon—just focus on what your audience is searching for.

3. Pins Have a Long Shelf Life (Like...Forever)

One of the worst things about other social media platforms is how quickly your content gets buried. Instagram and Facebook posts have the lifespan of a fruit fly, while your Pins can drive traffic for months, even years. If you’ve been putting all your effort into other platforms, hoping to catch lightning in a bottle, Pinterest might feel like a breath of fresh air. By consistently creating high-quality Pins, you’re setting yourself up for long-term traffic. The more people save and share your Pins, the more your reach grows.

4. Pinterest Loves Visuals (And So Do Your Customers)

Let’s face it, people love pretty pictures. Pinterest is where high-quality visuals thrive. If you’ve got visually appealing products, services, or content (and let’s be honest, you do), then Pinterest is the perfect platform to showcase them. As a Pinterest marketing strategist, this is your moment to shine. Whether it’s showcasing a product or creating a visually stunning infographic, the more visually engaging your content, the better.

If you’re thinking, “But will AI replace digital marketers who create these visuals?”—not anytime soon. Pinterest thrives on creativity and personalization. No AI can replace the creative edge you bring to your brand’s visuals and strategies. So let your creativity run wild!

5. Pinterest Boosts SEO (And It’s Easier Than You Think)

SEO is one of those things that tends to intimidate business owners, but Pinterest makes it surprisingly easy. Since Pinterest works like a search engine, optimizing your pins with the right keywords helps boost your visibility—not just on Pinterest, but on Google too. Pins often rank in Google search results, which means your content has even more chances of being found.

Using free keyword research tools like Ubersuggest or Google Keyword Planner can help you find the right words to use in your Pins and boards. SEO tools like SEMrush can also give you insight into what’s working in your industry, so you can target the right keywords and drive the right traffic.

So, as you can see...

Pinterest isn’t just for recipes and wedding inspiration—it’s a powerful tool for digital marketers and online business owners who want to drive consistent traffic. With the right keywords, SEO strategy, and stunning visuals, Pinterest can become a key part of your digital marketing strategy. And remember, those pins keep working for you long after you’ve posted them.

Are you ready to utilize the traffic potential of Pinterest? I’m here to help! Whether you’re looking to become a Pinterest marketing manager or you just need guidance on your SEO, let’s get your business the visibility it deserves.

Download my Pinfinifte Traffic Bundle to really start learning how to use Pinterest quickly, easily, and without adding a lot to your plate. Check it out, HERE.

Don't forget to give grace and be kind to yourself. You've got this!