Do You Still Need a Website or Blog to Promote Your Business in 2025?

If you’ve ever wondered whether you really need a website or blog to grow your business in today’s social-media-everything world… you’re not alone. With Instagram, TikTok, Pinterest, and now AI tools offering instant answers, it’s easy to assume that websites are outdated and blogging is- dare I say it... dead.

But I’m here to tell you the truth: you do still need a website. You absolutely still need a blog. And not just because I love creating content (though, let’s be honest- I do). It’s because your website and blog are the only platforms you own, AND they’re still two of the most powerful tools you have for building long-term visibility and turning casual followers into paying clients.

Social media is where people find you. It’s fast-paced, flashy, and full of potential. But it’s also crowded, ever-changing, and let’s be real… a little unpredictable. One algorithm tweak or app outage and suddenly your reach is cut in half. You don’t control the platform.

You’re just renting space there.

Your website, though? That’s yours. It’s your digital home. It works for you 24/7, showing up in search results, housing your offers, telling your story, and doing the heavy lifting when it comes to converting leads into customers. It’s where people go when they’re serious about learning more. And your blog? That’s the warm welcome, the handshake, the “I’ve got you” moment that builds trust and authority.

Now, let’s talk about blogging specifically because I know it gets a bad rap. There’s this myth floating around that blogging is outdated or irrelevant. But let me ask you this: when was the last time you Googled something like “the best time to post on Pinterest” or “how to get more leads without Instagram”? Exactly. People are still searching for answers and blogs are still delivering them.

What’s changed isn’t the value of blogging. It’s the way we blog.

The diary-style posts from the early 2010s? Yeah, those are gone. But today’s blog content is smart, strategic, and optimized to work alongside your social media, email marketing, and SEO strategy. It’s less about posting weekly updates and more about answering real questions your ideal client is already typing into Google.

And the best part? When you blog strategically, you’re not just creating content for your website. You’re building a content system that fuels everything else. One blog post can become multiple Instagram captions, a carousel post, a few Pinterest pins, even a Reel or two.

It’s repurposing gold.

It saves time, builds consistency, and helps you show up everywhere without constantly reinventing the wheel. Who doesn't need that?? (Hint: everyone needs it!)

If you’ve been putting your blog on the backburner or wondering if it’s worth starting one at all, let this be your sign to go for it. Start simple. Write 3–5 blog posts that answer your audience’s top questions. Use keywords intentionally so you show up where it matters. And don’t worry about being fancy. Clear, helpful, and consistent wins every time.

So yes- your website still matters. Your blog still works. And when you use them together with social media, you create a marketing strategy that feels less overwhelming and way more effective. Social media gets the attention. Your blog and website build the connection.

And together? They turn clicks into clients.

Need help making it all work? That’s exactly where I can help! Get on my 1:1 coaching waitlist to work with me directly. I can help coach you through how to build a content strategy that will get you working smarter- not harder.

You've got this!

Jess xo

PS: Want more? Watch my YouTube video on this very topic!

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