How to Use Pinterest for Business in 2025: A Step-by-Step Guide

When you think of Pinterest, do you picture it as just a place for wedding inspiration or recipes? Spoiler alert: Pinterest is so much more than that—especially in 2025. It’s a powerful search engine and traffic-driving tool that can transform your business, and I’m here to show you how.

Let’s walk through how to use Pinterest for business in 2025, step by step. By the end of this guide, you’ll know exactly how to get started (and why you should) and feel confident about driving consistent traffic to your website.

Step 1: Is To Know Who Your Audience Is (and What They're Searching For)

Pinterest isn’t about pushing products or services—it’s about meeting your audience where they are. Before you dive into pinning, get crystal clear on who your ideal customer is and what they’re looking for.

Ask yourself:

• What problems are they trying to solve?

• What type of content would inspire or help them?

• What keywords are they typing into the Pinterest search bar?

Pro Tip: Use Pinterest’s search bar to uncover trending keywords in your niche. Start typing phrases related to your business, and Pinterest will auto-suggest popular searches. You can then save the top phrases you find to use in Google Trends later.

Step 2: Set Up And Optimize Your Pinterest Business Account

If you’re still using a personal Pinterest account, it’s time to upgrade. A business account gives you access to analytics, ad tools, and Rich Pins (more on those later). And you'll want access to all of these things, especially the analytics a business account provides. I know that numbers can seem scary and overwhelming, but the truth? It will set your business free! Here's a quick checklist to help you get started:

• Switch to a business account. It's free!

• Upload a high-quality profile photo of yourself or your logo.

• Write a keyword-rich bio that explains what you do and who you help.

• Claim your website to unlock analytics and add your logo to every pin.

• Enable Rich Pins to pull extra information directly from your website to your pins.

A lot of people get hung up on this set up phase. I encourage you to not go for perfection. Move through it and get it set up quickly so you can start pinning. Tweaking keywords and finding the perfect headshot can all be changed overtime. Don't get stuck in this step!

Step 3: Create Boards That Reflect Your Brand

Think of your Pinterest boards as categories in a library. They should organize your content and make it easy for your audience to find what they’re looking for. Some disagree with this, but I don't think you need to shy away from personal boards as long as they're relevant to your audience. For example, a huge part of my audience is moms. I am a mom and I work mostly from home therefore, I am trying to balance a lot. Including meals, cleaning and self care! I have boards for all of those things and honestly? It's helps my traffic. Do what feels right for your brand, but if showing your personality is a part of that, then lean in.

How to Create Boards That Attract Traffic:

• Name each board with keywords your audience is searching for. As an example, “Easy Meal Prep Recipes” is a better board name over something like “Yumminess”

• Add clear, engaging descriptions for each board, packed with keywords. But, don't keyword stuff. It needs to sound natural.

• Fill your boards with a mix of your own content and relevant repins from others. Pinterest rewards active, curated accounts, and a part of that is repining. But, if you love saving and searching inspiration on Pinterest like me, occasional repining won't be a challenge.

Step 4: Design Click-Worthy Pins

Pinterest is a visual platform, so your pins need to stand out. They don't need to be perfect though, they just need a few key things. Here’s the formula for scroll-stopping pins in 2025:

• Use vertical dimensions- 2:3 ratio, like 1000x1500 pixels.

• Add bold, readable text overlays that tell viewers what they’ll get by clicking. A strong but also clear hook is always essential.

• Choose eye-catching images that are high-quality and aligned with your brand.

• Stick to a consistent color palette and font style to build brand recognition.

• Include your logo or website URL on every pin. Just keeping it real, this is good advice but I don't always add my logo. Play around and see what works for your account!

Tools like Canva make designing pins easy, even if you’re not a graphic designer. This Canva Crash Course can help you to brush up on your Canva skills to level up your pins before you post them.

Step 5: Master Keyword Research for Pinterest SEO

Pinterest operates like a search engine, so SEO (search engine optimization) is key. To make sure your pins show up in searches, strategically place keywords in:

• Your pin titles

• Pin descriptions

• Board titles and descriptions

• Your profile bio

Again though, you don't want to keyword stuff. Adding keywords should be simple, natural easy to read. Keywords are effective but you don't want them to be distracting. You'll want to write pin descriptions that sound natural and include 2-3 keywords, plus a call to action like “Click to learn more” or “Get the full guide now.”

Step 6: Schedule Pins Consistently

Consistency is everything on Pinterest. The good news? You don’t need to be glued to your screen to stay active. Use scheduling tools like Tailwind to batch and automate your pins. Aim to pin at least 10-15 times a day, mixing your content with high-quality pins from others in your niche.

A good rule of thumb? Pin more of your own content over time. Aim for about 80% yours, 20% others when it comes to pinning your pins on Pinterest.

Step 7: Analyze and Adjust

Pinterest analytics will show you what’s working and what’s not. Remember when I said numbers don't lie? Well, they don't. Pay attention to metrics like:

• Impressions: This is how many people are seeing your pins.

• Clicks: How many people are clicking through and visiting your website from Pinterest.

• Saves: How many people are repining your content, which is a good indicator of engagement.

Double down on the types of pins and topics that drive the most clicks to your website. Once you start to see what kinds of content is driving a lot of traffic, work to make MORE of that!

Ready to Take the Next Step?

Pinterest isn’t just a traffic tool; it’s a business growth tool. And if you’re ready to fast-track your success, I’ve got something special for you.

My Pinfinite Traffic Bundle includes everything you need to:

• Simplify Pinterest SEO

• Design high-performing pins effortlessly

• Drive consistent traffic without the overwhelm

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With step-by-step templates, checklists, and strategies, it’s like having me as your Pinterest coach- but without the big price tag.

Click here to grab your Pinfinite Traffic Bundle and start driving traffic today!

Pinterest isn’t just for inspiration anymore—it’s for results. Let’s make 2025 the year your business gets seen, grows, and thrives on Pinterest.

You’ve got this!

Jess xo