The Content Maven

I Spent 20+ Years Learning How People Find Businesses Online So You Don’t Have To.

Hi, I’m Jess—and I’m so glad you’re here.

I’m a Content Creator & Strategist, and I help small business owners become searchable online.

If you’ve ever wondered why some businesses seem to get discovered everywhere while yours feels impossible to find, you’re in the right place.

Think of me as the friend who loves keeping up with marketing news, platform updates, search trends, and content strategy so you don’t have to. I take all of the changes happening across Google, Pinterest, Instagram, YouTube, AI search, and social media, then translate them into practical strategies you can actually use to grow your business.

Because here’s what I believe: Creating content isn’t the hard part anymore. Helping people find it is.

How I Got Here

I’ve spent more than 20 years creating content and learning how people discover businesses online.

My journey started long before “content creator” became a job title. In 2009, my husband and I built a successful wedding photography business that photographed more than 35 weddings every year. We didn’t grow through luck. We grew by understanding how to reach the right people through content, relationships, and the platforms available at the time.

That experience completely changed the way I thought about marketing.

Since then, I’ve worked with more than 100 businesses, helping them navigate social media, Pinterest, blogging, SEO, content strategy, email marketing, and the constantly changing digital landscape. I’ve learned that while platforms come and go, one thing never changes:

Helpful businesses get found.

Today, that’s exactly what I help my clients do.

My Mission

My mission is simple:

To help businesses become searchable online.

That means creating content that answers real questions, builds trust, and gives people a reason to choose you, whether they discover your business through Google, Pinterest, Instagram, YouTube, an AI assistant, or somewhere else entirely. The internet changes every day. Your purpose doesn’t have to.

What Working Together Looks Like

Before we connect, you might feel like you’re doing everything you’re “supposed” to do. You’re posting on social media, trying to keep up with platform updates, and wondering why your content isn’t getting the results you hoped for.

After we work together, you’ll have a strategy built around how people actually discover businesses today. You’ll know where your audience spends time, what they’re searching for, and how to create content that helps them find you. Instead of guessing what to post next, you’ll create with purpose and confidence because every piece of content has a job to do.

More Than Marketing

One of the things that’s most important to me is remembering that business is only one part of life.

I’m a wife, a mom of three, a coffee enthusiast, and someone whose faith shapes the way I live and work every day. My relationship with Jesus reminds me that my worth isn’t found in analytics, followers, or algorithms. It’s found in Him. That perspective changes everything.

I want my business to help you grow, but I also want it to encourage you. I want you to know that you don’t have to chase every trend to build something meaningful. You don’t have to be everywhere. And, you don’t have to become someone you’re not. You simply have to keep showing up, serving people well, and creating content that’s worth finding.

A Few Things About Me

Coffee is basically a personality trait at this point.

I’ve been married to my husband, Jason, for almost 23 years, and together we’re raising three amazing kids who constantly remind me what really matters.

I genuinely love learning. If there’s a new marketing update, platform feature, search trend, or content strategy worth knowing about, I’m probably already reading about it. And if I can save you a few hours of research along the way because of that, even better.

Are You Ready?

If you’re ready to stop guessing and start creating content that’s easier to find, I’d love to help. Whether you’re here for practical marketing tips, Pinterest strategy, SEO, or simply looking for a better way to grow your business online, I’m grateful you’re here.

Have fun reading the blog! And you can check out my Stan Store, here.