Hi, I'm Jess! I'm a content creator, photographer, and social media coach who loves to help business owners learn how to drive traffic to their media.
If you grew up loving Disney’s Beauty and the Beast, seeing this story come to life on stage feels a little bit like stepping back into a favorite childhood memory. We had the chance to see Disney’s 30th Anniversary production of Beauty and the Beast at ASU Gammage in Tempe.Continue Reading
If you’ve ever found yourself wondering why it’s so hard to stop scrolling YouTube, you’re not alone. As creators and business owners, we’re constantly told to chase more views, longer watch times, and higher engagement. The pressure to “beat the algorithm” can leave us feeling like we have to createContinue Reading
There is so much noise out there telling you that if you are not blowing up, you are falling behind. That if your Reel did not hit a million views, your business is not working. That if you are not growing by the thousands every single week, something must beContinue Reading
If you had told me a few years ago that one of the most interesting content marketing case studies would come from Spencer Pratt running for mayor of Los Angeles, I probably would have laughed. Yet here we are. Whether you follow politics or not, there is something fascinating happeningContinue Reading
When you started your business, you didn’t necessarily sign up to be a full-time content creator. But these days it can feel like in order to be seen at all, you have to be posting constantly. And that gets exhausting. Really exhausting. You have been showing up. You have beenContinue Reading
On March 25th, 2026, a jury in Los Angeles handed down a landmark verdict against Meta and YouTube. And I think it might be one of the most important stories for content creators right now, and not for the reason you’d expect. On the surface it looks like a legalContinue Reading
My family and I went to Disneyland for spring break when I watched a live streamer get escorted out of Disneyland. We were in California for a week and park hopped for four days. Highly recommend, by the way. On about the third evening of our adventures, we were inContinue Reading