Hi, I'm Jess! I'm a content creator, photographer, and social media coach who loves to help business owners learn how to drive traffic to their media.
There’s something really valuable about having a community of people who live in the same area, share experiences, and recommend businesses they genuinely love. But lately, I’ve been thinking about the other side of these groups. Specifically, what happens when small businesses start paying to advertise in them. I don’tContinue Reading
Imagine spending months building your online presence, growing an audience, and eventually landing a partnership with a brand you love. That’s a pretty exciting milestone for a content creator! But here’s something we don’t talk about enough. When a brand partners with a creator, they’re investing in more than theContinue Reading
Remember when everyone started talking about the influencer recession? It felt like people were suddenly tired of influencers. Too many sponsored posts, too many products we supposedly couldn’t live without, and too many creators telling us that something was their absolute favorite thing ever. Until the next sponsored post, ofContinue Reading
I’ve spent a ridiculous amount of time thinking about email marketing platforms. Probably more time than any reasonable person should spend thinking about where to send a newsletter. lol But here’s the thing. When you’re running a blog, creating content, managing social media and trying to build a business thatContinue Reading
Latest Oreogate UpdateTo read the first post I did on Oreogate and to learn how it all started, check out that blog post, here. I’ve been watching Oreogate for weeks now, and I have to admit, this story did not go where I thought it would. When I first wroteContinue Reading
You post a Reel and check back a few hours later. 247 views. Your last Reel got 8,000. Naturally, your first thought is: DELETE IT. THE GRID HAS BEEN DISGRACED. lol I get it. When you’re creating content regularly, it’s surprisingly easy to start treating every post like a tinyContinue Reading
I remember Raygun at the 2024 Olympics. Of course I do. It felt like the entire internet was talking about her. There was the kangaroo move, the memes, the jokes and the general confusion over what exactly we had just watched. And yes, I laughed. Then I watched Netflix’s newContinue Reading