I’ve started noticing a shift in how people are searching for things online. And that’s that people are increasingly asking AI questions instead of going to Google first. Claude, ChatGPT, and other AI tools are seemingly faster and responding very well. So, it’s natural that people would start using theseContinue Reading
This is a question that we are all starting to be faced with daily. Is AI making it harder for content creators to stand out? There is so much at our fingertips, more than there has ever been before. Within an instant, we can create a graphic, a blog post,Continue Reading
One of the most interesting AI updates this month didn’t come from ChatGPT or Google. It came from LinkedIn. The platform is making two changes that, at first glance, might seem unrelated, but I actually think they tell the same story about where content creation is headed. LinkedIn has introducedContinue Reading
If you’ve spent any time learning about AI search lately, you’ve probably noticed a familiar pattern. As soon as a new technology appears, someone starts looking for a shortcut. People want to know how to “beat” the algorithm, trick AI into recommending their business, or find the fastest path toContinue Reading
If you’ve been following the conversation around AI, you’ve probably heard people say that tools like ChatGPT, Gemini, Claude, and Perplexity are changing the way customers discover businesses. And it’s true, but I think one of the biggest misconceptions is that AI simply scans your website and decides whether toContinue Reading
If you’re anything like most small business owners, you’ve probably checked your website traffic, glanced at your Instagram insights, and maybe even celebrated when one of your blog posts ranked well on Google. For years, those were the numbers we were told to watch because they helped us understand whetherContinue Reading
For years, the goal of SEO felt pretty simple: create helpful content, optimize it with the right keywords, and try to rank on the first page of Google. While those fundamentals still matter, the way people search for information is changing, and it’s happening faster than many business owners realize.Continue Reading