Hi, I'm Jess! I'm a content creator, photographer, and social media coach who loves to help business owners learn how to drive traffic to their media.
I turned on The Last First: Winter K2 because I love a good documentary, and apparently watching people do terrifying things from the safety of my couch is something I enjoy. I expected a suspenseful story about people attempting to climb one of the most dangerous mountains in the world.Continue Reading
For a long time, becoming a successful creator had a pretty obvious path. Build an audience, grow your follower count, get brand deals, make sponsored content and hopefully make enough money doing it that you could call content creation your actual job. But lately, I’m noticing something different happening acrossContinue Reading
Welcome to October! And another month of social media platforms releasing approximately 7,492 updates that we are apparently all supposed to keep track of while also running businesses, creating content and remembering to move the laundry to the dryer. lol The good news is that you don’t actually need toContinue Reading
I talk about the creator economy a LOT around here. But I realized recently that we throw that phrase around like everyone automatically knows what it means. And honestly? It sounds more complicated than it actually is. The creator economy is basically the entire business ecosystem that has developed aroundContinue Reading
Photo by Austin Distel on Unsplash Every few years, the internet collectively decides that Facebook is dead. Apparently, we have all left, no one uses it anymore, and businesses should pack up their Facebook Pages and move on to whatever platform is currently cooler. Except there’s one tiny problem withContinue Reading
I’ve started noticing a shift in how people are searching for things online. And that’s that people are increasingly asking AI questions instead of going to Google first. Claude, ChatGPT, and other AI tools are seemingly faster and responding very well. So, it’s natural that people would start using theseContinue Reading
Photo courtesy of Genesis Motor America. This commercial played in my home as an ad on YouTube. I was in the middle of watching the Caleb Flynn trial, I believe. I love live trials and seriously get sucked in. So I was intently watching when this ad interrupted me. AtContinue Reading