Hi, I'm Jess! I'm a content creator, photographer, and social media coach who loves to help business owners learn how to drive traffic to their media.
Meta launched Meta Muse, and it caught my attention. I mean, how could it not? The mascot is an adorable little Ewok-looking thing, and immediately I wondered what it was. But pretty soon after it launched, something started to feel different in my gut, and I couldn’t explain why. ThenContinue Reading
Apparently, creators have found another way to make money online, and it’s a new one that I hadn’t really thought about. Some everyday TikTok creators are making hundreds and even thousands of dollars creating videos for brands that don’t necessarily look like advertisements. They might not even post them toContinue Reading
Okay, okay, okay, I get it. You’re thinking, “Jess, are you really going to beat this dead horse again?” And yes, I am. I don’t want to add to the overwhelm of being a content creator and business owner. Creators are already being told they need Instagram, TikTok, YouTube, Pinterest,Continue Reading
Do you remember back in the day when followers were the most important metric on Instagram? More followers meant more reach, more likes, more credibility and supposedly more business. So everyone became obsessed with hitting 1K, 10K, 50K and that magical 100K. But Instagram in 2026 doesn’t work quite likeContinue Reading
This is a question that we are all starting to be faced with daily. Is AI making it harder for content creators to stand out? There is so much at our fingertips, more than there has ever been before. Within an instant, we can create a graphic, a blog post,Continue Reading
There was a time when an influencer could hold up a product, tell us it had “literally changed my life,” and thousands of people would immediately want to know where to buy it. We weren’t necessarily asking whether they had used it for more than 48 hours, whether they wereContinue Reading
Commercial Review: Novig’s “Just Sports” Campaign There are commercials that make you think about the product, and then there are commercials that make you think about the person in the commercial. Sydney Sweeney’s new campaign for sports prediction platform Novig is very much the second kind. The “Just Sports” campaignContinue Reading