Do You Feel Invisible Online?

Let’s just be honest. There are days when showing up online feels like shouting into the void. On days like that, it feels like that absolute last thing you want to do.

You pour your heart into a post.You finally hit publish on the video that took hours to edit. You write the caption, use the keywords, plan the content, schedule the thing- and...crickets.

No comments. No clicks. Just silence.

And whether you’ve been in business for two months or ten years, that moment can feel defeating. Like no one sees you. Like maybe you’re not cut out for this. Like maybe all the effort just...isn’t worth it.

I’ve been there. More than once. And I'll likely be there again, and so will you.

Every time it hits, I remind myself of a few simple truths... and I want to share them with you in case you're in that place right now too.

1. Feeling Invisible Doesn’t Mean You Are

   
   

   The algorithm may be quiet. The numbers might be lower than usual. But that doesn’t mean your work is meaningless or that no one is watching. Some of your most loyal audience members are quietly observing- without liking, commenting, or sharing. They’re reading your posts, clicking your links, thinking about what you said... and they just haven’t told you yet. I can’t count how many times someone has booked a call, replied to an email, or mentioned something I said months ago in passing when I didn’t even know they were listening.
   

   Just because it’s quiet doesn’t mean it’s not working.
   

2. I Zoom Out Before I Spiral
   

   When that invisible feeling creeps in, my first instinct is to obsess over the details: Was the caption too long? Did I post at the wrong time? Should I have used a different reel cover?

   But instead of spiraling, I zoom out.

   I look at what I’ve built over time. I remind myself that growth online doesn’t happen in a day. It happens through consistency, clarity, and patience. I ask bigger questions like:
   

   • Am I speaking to the right people?

   • Am I clear on what I help with?

   • Am I making it easy for people to take the next step?

   Those answers always help more than refreshing my analytics for the tenth time. Take a deep breath and choose to learn from the questions I just listed above. Content creation is all about tweaking your vision and message until you get it right and it can take time. Spiraling helps nothing.
   

3. I Create Something Anyway The fastest way to feel powerless is to stop creating. When I start to feel invisible, I do the opposite of what I want to do and I keep going. Not from a place of hustle, but from a place of trust. I’ll write a blog post (like this one). I’ll create a story that speaks to what I’m feeling. I’ll batch some pins or repurpose an old piece of content.

   Because momentum is louder than doubt.

   The simple act of creating gives me back a sense of ownership over my business. It reminds me that I’m not here for the applause. I’m here to make something meaningful. And so are you.
   

4. I Reconnect with the Person Behind the Stats When I get caught up in numbers, I remind myself of the real human I’m talking to. Not “the algorithm,” not my follower count- the actual person who needs what I offer.

   I picture her. The overwhelmed business owner trying to grow her audience and get seen without burning out. The creative who's spinning her wheels on content but just needs a little clarity. The mom working in the margins of her day who wants to believe she can do this.

   When I speak to her instead of trying to please the masses, my voice becomes stronger and my message gets clearer. And that clarity always leads to traction.
   

5. I Remember Why I Started At the end of the day, I didn’t start The Content Maven to go viral. I started it to help real people (like you) to create content that actually connects. To show you that driving traffic doesn’t have to be complicated. That showing up online doesn’t mean selling your soul or being glued to your phone. I started it to build a business and life that gives freedom, not frustration. And if I keep showing up for that reason? That’s enough. Take a minute to remember why YOU started. You have a dream, goals and a reason for why you dove into creating content online. That reason still exists and is still important. Get back to remembering and let that be the grounding force that keeps you moving forward.

What if you're in the quiet right now?

If it feels like no one sees you, I want you to know: I see you. I’ve been where you are, and I promise you’re not alone. Keep showing up with intention. Keep creating with purpose. Keep building something that feels true to you. The traffic will come. The audience will grow. The engagement will pick up. But more importantly? You’ll become someone who doesn’t need noise to know your work matters.

And that’s the kind of growth worth sticking around for.

Need more encouragement and support? Book a 1:1 Coaching Call with me and I can help you to begin to feel unstuck. Sometimes a fresh perspective is what you need in order to keep your business moving forward. And if that's you, book your call HERE.

My dog Bear is unbothered by anything and living his best life.