Burger King’s “There’s a New King and It’s You” Is a Rebrand Without Starting Over
2026-09-01
Burger King did something pretty bold in one of its biggest commercials of 2026: it fired the King. Not metaphorically, either. In its new “There’s a New King and It’s You” campaign, Burger King officially retires its longtime King mascot from the brand’s advertising and hands the crown to itsContinue Reading