There was a time when an influencer could hold up a product, tell us it had “literally changed my life,” and thousands of people would immediately want to know where to buy it. We weren’t necessarily asking whether they had used it for more than 48 hours, whether they wereContinue Reading
For a long time, influencer marketing seemed to operate under one very simple rule: bigger audience = better creator. If one person had 15,000 followers and another had 1.5 million, surely you wanted the person with 1.5 million. More followers meant more people would see the product, more people wouldContinue Reading
We are very used to seeing influencers sell things. A creator recommends a moisturizer, tags the brand, tells you why she loves it, and somewhere on the screen you’ll probably see “paid partnership.” That’s influencer marketing as we’ve come to know it. But a new report about Meta caught myContinue Reading
If you’ve been following creator news lately, you’ve probably heard a new phrase making the rounds: the influencer recession. It sounds dramatic, but it doesn’t mean the creator economy is disappearing. Instead, it’s describing a shift that’s happening across social media. A recent analysis from Vulture explains that brands areContinue Reading