I’ve spent a ridiculous amount of time thinking about email marketing platforms. Probably more time than any reasonable person should spend thinking about where to send a newsletter. lol
But here’s the thing. When you’re running a blog, creating content, managing social media and trying to build a business that actually makes money, the tools you pay for matter. I’ve used storefront platforms, experimented with different ways to sell digital products and spent plenty of time wondering whether I really needed another monthly subscription.
And yet, I keep coming back to Kit.
Not because it’s perfect. It’s definitely not. But because I’m starting to realize that the way I want to run my business is changing, and Kit fits some of those changes surprisingly well.
Affiliate disclosure: I’m a Kit affiliate, which means I may earn a commission if you sign up through my link, at no additional cost to you. This review reflects my experience and opinions.
Why I Started Using Kit
I originally became interested in Kit because I wanted a better way to connect with people who were reading my content. Social media is wonderful for discovery, but it’s not always great for maintaining a relationship with your audience. Someone might watch your Reel, visit your blog and then completely forget you exist by tomorrow.
Email gives people an opportunity to hear from you again.
As my blog started getting more attention, I realized I wanted to focus less on constantly selling digital products and more on building an audience that actually enjoys reading what I publish.
That’s where Kit started making more sense.
What I Actually Use Kit For
My primary use for Kit is The Daily Pour, my newsletter about content creation, social media, searchable content and the creator economy. I use it to stay connected with readers beyond a single blog visit. Someone might discover an article through Pinterest, Google or Instagram, but my newsletter gives them a reason to come back.
I’m also interested in using email to support affiliate marketing and eventually create more opportunities for my blog to generate revenue. What I’m not doing is building some enormous, complicated email funnel with 37 automated messages and a digital product waiting at the end.
I want to write useful content, send good emails and build an audience that trusts me. That’s really it.
What I Like About Kit
The biggest thing I appreciate is that Kit feels designed for people who create content. I can write newsletters, build signup forms, organize subscribers and connect my email marketing to the content I’m already publishing.
I also like that Kit has a free plan. You can begin building an email list without immediately committing to another monthly expense. And honestly, I like having my email list separate from my social media accounts.
Instagram followers are wonderful, but an email subscriber has made a more intentional decision to hear from you. That relationship is worth building.
What Annoys Me About Kit
Let’s talk about the less exciting parts.
First, the pricing can become frustrating when you’re trying to keep your business expenses reasonable. There’s a difference between a tool being valuable and a tool being worth paying for right now. I think creators sometimes forget that distinction.
Second, Kit offers features that many smaller creators simply don’t need yet. Automations, segmentation, integrations and advanced email sequences can be useful. But if you’re sending one newsletter a week to a relatively small audience, you may not need to pay for all of that.
And finally, there’s the temptation to spend more time setting everything up than actually creating the content people signed up to receive. I’ve definitely been guilty of overthinking my tools instead of just using them.
Who I Think Kit Is Best For
I think Kit makes the most sense for creators who publish consistently and want to build a long-term relationship with their audience.
Bloggers are an especially good fit because their content already gives readers reasons to subscribe. YouTubers, educators, podcasters and creators who regularly share helpful information could also benefit. If you’re creating content people want to return to, email marketing gives you another way to maintain that connection.
But I wouldn’t recommend paying for an email platform simply because someone told you that every serious creator needs one. You need a reason to email people first.
Who Probably Doesn’t Need Kit
If you rarely email your audience, don’t have a clear reason for collecting subscribers or aren’t consistently creating content, I wouldn’t rush to sign up for a paid plan. The free one would be great! And if your primary goal is selling a handful of products through an Instagram link, you may be perfectly happy using a simple storefront.
An email platform isn’t automatically a better business decision because it offers more features. Sometimes simpler really is better.
How Much Does Kit Cost?
As of October 2026, Kit offers three main pricing options. I made this graph in ChatGPT so you could see it more clearly. And because I’m not really excel sheet savvy.
| Plan | Starting price | Best for |
|---|---|---|
| Free | $0/month | Building a newsletter and growing your list |
| Creator | $39/month | Creators who need automations and email sequences |
| Pro | $79/month | Established creators who need advanced analytics and growth tools |
The paid prices above are for monthly billing with up to 1,000 subscribers. Annual billing offers a discount, and pricing increases as your subscriber count grows. The free plan currently supports up to 10,000 subscribers, unlimited email broadcasts, forms and landing pages. Paid plans add features such as visual automations and automated email sequences.
You can see the current features and pricing on Kit’s official pricing page. For me, the important question isn’t whether $39 a month is expensive. It’s whether I’m using enough of the paid features to justify spending $468 a year. Those are two different questions.
Kit vs. a Link-in-Bio Storefront
I’ve spent time using Stan Store, so this comparison is particularly relevant to how I’ve been thinking about my business. A storefront platform is primarily designed to help people discover and purchase what you’re selling. It’s useful when you have digital products, bookings or other offers you want to promote directly from social media.
Kit approaches things differently.
Its primary strength is email marketing, although it also offers landing pages, digital product sales and subscriptions. Here’s how I think about the difference:
A storefront helps someone buy something from you. An email platform helps you stay connected with someone who isn’t ready to buy anything yet.
Neither approach is automatically better. If you’re constantly promoting products, a storefront might be exactly what you need. If you’re a blogger whose readers discover articles through Google or Pinterest, email might make more sense.
And you don’t necessarily need both. That’s something I’ve been thinking about as I simplify my own business.
Is Kit Worth It?
For the way I’m building The Content Maven, I think it is. But there’s an important distinction here. I think Kit is worth using. I don’t necessarily think everyone needs to pay for it. Right now, I’m much more interested in growing my blog, developing affiliate partnerships and creating content people genuinely enjoy reading than I am in building another digital product funnel.
Kit gives me a way to turn occasional website visitors into returning readers. And I can do that all while paying for features that are within my budget. And as my business and blog grows, I will continue to upgrade as needed.
I’m really thankful it gives me the ability to keep things simple.
My Final Recommendation
If you’re a blogger, YouTuber or content creator who publishes consistently, I think Kit is absolutely worth considering. Start with the free plan. Create a signup form, give people a compelling reason to subscribe and send emails they’ll actually want to open. Then pay attention to what happens.
Are people subscribing? Are they opening your emails? And are they clicking back to your content? Are you building relationships that support your business? Those things matter more than how sophisticated your email marketing setup looks. I spent years experimenting with different products, platforms and ways to monetize my content. And one thing I’ve learned is that buying another tool doesn’t automatically create another revenue stream.
The tool should support the business you’re building, not become the business you’re constantly trying to justify. For me, Kit is becoming a useful part of that business. And for now, that’s enough.
Interested in trying it? You can explore Kit’s free and paid plans here. Start free, get comfortable with the platform and upgrade only when you have a good reason.
Frequently Asked Questions
Is Kit free to use?
Yes! Kit offers a free plan that allows creators to build an email list, send newsletters and create signup forms and landing pages. It’s a good starting point for bloggers and content creators who aren’t ready to invest in a paid email marketing platform.
Is Kit worth it for beginners?
I think Kit is worth considering for beginners who are consistently creating content and want to grow an email audience. You don’t need an enormous following to start collecting email subscribers, and the free plan lets you experiment without adding another monthly expense.
What’s the difference between Kit and Stan Store?
Kit focuses primarily on email marketing, newsletters and subscriber relationships. Stan Store focuses on selling products, services and bookings through a creator storefront. Both offer additional features, but the better choice depends on whether your priority is growing an email audience or selling directly through social media.
Can you make money using Kit?
Yes, but Kit doesn’t automatically generate income. Creators can use it to promote affiliate partnerships, sell digital products, offer paid subscriptions and build relationships that eventually lead to revenue. Your results depend on your audience, content and monetization strategy.
Do I need Kit if I already have a blog?
Not necessarily, but I think they work really well together. Your blog helps people discover your content through search engines, Pinterest and social media. Kit gives those visitors a way to subscribe and hear from you again, even after they’ve left your website.
