Hi, I'm Jess! I'm a content creator, photographer, and social media coach who loves to help business owners learn how to drive traffic to their media.
Every once in a while, a creator story comes across my scroll that makes me think, Yep. We need to talk about this one. And this time, it happened right here in Arizona. Social media creator Heston James Cobb, known online as Heston James, pleaded guilty on August 28 toContinue Reading
If you’ve spent any time in the creator world lately, you may have heard some version of this: influencer marketing isn’t what it used to be. Brand deals feel harder to get. Creators with huge audiences aren’t automatically getting the opportunities they once did. We’ve even started talking about anContinue Reading
There is a particular part of creating Reels that I would happily never do again. It’s the part where I record myself talking for three minutes, say the same sentence four different ways, forget what I was saying halfway through, stare silently at the camera for an uncomfortable amount ofContinue Reading
f you haven’t heard about Oreogate yet, allow me to introduce you to one of the stranger creator stories I’ve come across lately. An Instagram account called @ashleighjamz started sharing what appeared to be drama from a kindergarten parent group chat. According to the story, one mom wanted the otherContinue Reading
Remember a few months ago when I wrote about YouTube settling a social media addiction lawsuit before it could go to trial? Well, we’re back. Except this time it’s Meta, the lawsuit was brought by states across the country, the trial actually started, and the settlement could cost Meta billionsContinue Reading
Burger King did something pretty bold in one of its biggest commercials of 2026: it fired the King. Not metaphorically, either. In its new “There’s a New King and It’s You” campaign, Burger King officially retires its longtime King mascot from the brand’s advertising and hands the crown to itsContinue Reading
Social media platforms have once again spent the last month changing things, announcing things, renaming things, and generally making sure none of us get too comfortable. But not every update deserves a strategy meeting. Some changes are interesting for approximately seven minutes. While others actually affect how creators and smallContinue Reading