Hi, I'm Jess! I'm a content creator, photographer, and social media coach who loves to help business owners learn how to drive traffic to their media.
There is a particular kind of pressure that comes with creating content for your business. You publish something, check it off the list, and almost immediately start wondering what you’re supposed to create next. Somehow, we’ve convinced ourselves that being consistent online means constantly coming up with brand-new ideas. IContinue Reading
Photo by Darien Attridge on Unsplash It pains me slightly as a lifelong Phoenix Suns fan to say this, but LeBron James just made a content move I think is worth paying attention to. 😂 I’m not suddenly becoming a LeBron fan, and after all those years he spent withContinue Reading
We are very used to seeing influencers sell things. A creator recommends a moisturizer, tags the brand, tells you why she loves it, and somewhere on the screen you’ll probably see “paid partnership.” That’s influencer marketing as we’ve come to know it. But a new report about Meta caught myContinue Reading
Gap logo courtesy of Gap Inc. Gap has been having a marketing moment, and its newest commercial is taking the brand in a slightly different direction. On August 11, Gap launched its Fall 2026 “Denim on Your Own” campaign starring 22-year-old musician Malcolm Todd and actress Inde Navarrette. The campaignContinue Reading
If the thought of planning holiday content in August makes you want to close this tab immediately, stay with me. I am not telling you to start posting Christmas sales, gift guides, and candy canes while it’s still 110 degrees outside. I am telling you that Meta just gave smallContinue Reading
Instagram made a subtle change this last week, but if you’ve opened the app recently, you may have noticed it immediately. The app icon is still the same colorful camera we’ve all come to recognize. The colors haven’t changed either. Instead, Instagram updated its wordmark, the handwritten-style logo that spellsContinue Reading
When Pinterest announced a new partnership with Zillow, I was immediately curious. At first glance, it sounds like a partnership that only matters if you’re shopping for a house or work in real estate. The more I read, though, the more I realized this announcement has much bigger implications thanContinue Reading