Hi, I'm Jess! I'm a content creator, photographer, and social media coach who loves to help business owners learn how to drive traffic to their media.
If you’ve been dreaming of monetizing your YouTube channel, there’s an important update you need to know about. Beginning February 1, 2027, YouTube is raising the requirements for new creators who want to earn ad revenue and YouTube Premium revenue through the YouTube Partner Program (YPP). Instead of needing 4,000Continue Reading
If you’ve spent any time on social media lately, you’ve probably noticed more conversations about how content gets made, not just the content itself. A recent report from Vogue Business highlights a growing concern among businesses, customers, and creators alike. As content creation has become more common, stores, gyms, restaurants,Continue Reading
Last updated: August 2026 One of the questions I get asked most often is, “What tools do you actually use?” Not the trendy gadgets that end up collecting dust. Not the expensive equipment someone on YouTube says you have to buy. The things that genuinely make creating content easier weekContinue Reading
One of the most interesting AI updates this month didn’t come from ChatGPT or Google. It came from LinkedIn. The platform is making two changes that, at first glance, might seem unrelated, but I actually think they tell the same story about where content creation is headed. LinkedIn has introducedContinue Reading
I know what you’re thinking. “It’s August. I’m still trying to enjoy summer. Why are we talking about Christmas?” Trust me, I’m not suggesting you start decorating your Instagram feed with candy canes or posting gift guides before Labor Day. But I do think this is one of the mostContinue Reading
If I could convince every business owner to spend just five minutes on ONE Pinterest task before creating their next pin, it wouldn’t be choosing fonts or colors. It wouldn’t even be designing the Pin itself. I’d tell them to open Pinterest and start searching. That might sound too simple,Continue Reading
A simple sign outside a small shop in Nantucket sparked one of the biggest conversations in the creator world this summer. The sign read, “No Influencers.” Almost immediately, it spread across social media, prompting strong reactions from creators, business owners, and customers alike. Some creators argued the sign unfairly reinforcedContinue Reading