Hi, I'm Jess! I'm a content creator, photographer, and social media coach who loves to help business owners learn how to drive traffic to their media.
If you live in Arizona, chances are you’ve heard the news by now: Salad and Go is closing its doors for good. As someone who lives in Arizona, this one hit close to home. Literally, there’s a Salad and Go down the street from me. For many people, this isn’tContinue Reading
If you’ve been following creator news lately, you’ve probably heard a new phrase making the rounds: the influencer recession. It sounds dramatic, but it doesn’t mean the creator economy is disappearing. Instead, it’s describing a shift that’s happening across social media. A recent analysis from Vulture explains that brands areContinue Reading
When most brands think about influencer marketing, they picture someone with a large following posting beautifully edited photos on Instagram. Gap Inc. is taking a different approach, and honestly, I think it’s one of the most fascinating marketing stories of the year. In July, Gap announced that it is expandingContinue Reading
One of the biggest stories in social media this month isn’t a new feature or another algorithm update. It’s a courtroom. A major consolidated federal lawsuit involving Meta, TikTok, YouTube, and Snapchat is scheduled to move toward trial this August. The plaintiffs allege that certain platform features, including recommendation systems,Continue Reading
If you’ve ever looked at your follower count and thought, “Maybe I’ll start reaching out to brands once I have a bigger audience,” I’d love to challenge that idea. One of the most encouraging shifts happening in the creator economy is that many brands are looking beyond celebrity-sized audiences. InsteadContinue Reading
If you’ve seen headlines saying that Facebook is becoming more like TikTok, you might be wondering if it’s time to rethink your entire marketing strategy. Every time a platform announces a change, it seems like there’s another wave of panic telling business owners they need to start over. The truthContinue Reading
One of my favorite things about creating content is appreciating great storytelling wherever I find it. That’s why I’m continuing my Content Review series. Whether it’s a movie, a Broadway show, a local theatre production, a commercial, or even a product, I love experiencing content that makes people feel something.Continue Reading