Last updated: August 2026
One of the questions I get asked most often is, “What tools do you actually use?”
Not the trendy gadgets that end up collecting dust. Not the expensive equipment someone on YouTube says you have to buy. The things that genuinely make creating content easier week after week.
After more than 20 years creating content online, I’ve learned that the right tools don’t make you a better creator, they simply remove friction. They help you work more comfortably, create more consistently, and spend less time fighting with your equipment. These are seven things I use all the time, and I’d happily recommend every one of them to a friend.
A quick note: Some of the links in this guide are affiliate links. That means if you choose to purchase through one of them, I may earn a small commission at no additional cost to you. I only recommend products and tools that I personally use, genuinely love, or would confidently recommend to a friend. Thanks for supporting The Content Maven! 🤍
1. My Phone Tripod
If you watch my Instagram Reels, YouTube videos, or behind-the-scenes content, there’s a good chance this tripod was involved. I love having something that’s lightweight enough to move around the house but sturdy enough that I don’t have to worry about my phone tipping over in the middle of filming. And, it’s affordable!
One of the reasons I recommend starting with a phone tripod is because it removes one more excuse not to create. You don’t need a professional camera to make helpful content. Your phone is probably more than enough, and a reliable tripod makes it much easier to capture steady, professional-looking video. You don’t need expensive or crazy equipment to make it as a content creator. This tripod is a great place to start.
👉 My recommendation: HERE
2. A Portable Charger
I don’t always work from my office. Some days I’m at a coffee shop, traveling with my family, or waiting in the car at my kids school while I answer emails or write a newsletter.
Having a portable charger means I never have to wonder whether my phone or laptop will make it through the day. It’s one of those purchases you don’t think much about until you need it, and then you can’t imagine working without it. This might seem like a no brainer, but you’d be surprised how many people I talk to who don’t keep a portable charger on hand. This one is not expensive and it will save you the headache of a dead phone battery.
👉 My recommendation: HERE
3. My Laptop Stand
This might be one of the least exciting items on this list, but it’s easily one of my favorites.
I spend hours every week writing blog posts, editing videos, and meeting with clients. Raising my laptop to a more comfortable height has made my workspace feel much better, especially during long writing sessions. A laptop stand is a simple upgrade, but one that makes a noticeable difference if you spend a lot of time at your desk. And I’ve used this one for close to 7 years and it’s been wonderful.
👉 My recommendation: HERE
4. My Microphone
People often ask if they need a microphone before they start creating content. My answer is usually no.
For many social media videos, your phone’s microphone is perfectly fine. I reach for my microphone when I’m recording YouTube videos, tutorials, or anything where I want the audio to sound especially clear and professional. It’s one of those tools that’s nice to have when you’re ready for it, but not something you should feel pressured to buy on day one.
👉 My recommendation: HERE
5. Stan Store
If there were only one software tool I could recommend to a creator selling digital products, it would probably be Stan Store.
It’s where I keep my digital products, collect payments, and make it easy for people to find everything in one place. I also love that I can send emails, organize my offers, and manage my shop without needing five different platforms. It keeps my business simple, and that’s something I value more every year.
👉 Try Stan Store: HERE
6. Later
I genuinely enjoy creating content more than scheduling it.
That’s why I use Later. It allows me to batch my content, schedule posts when it makes sense, and spend more of my week focusing on creating instead of constantly remembering what needs to go live next. It doesn’t replace strategy, but it gives me breathing room. And I think every business owner could use a little more of that.
👉 Try Later: HERE
7. Good Coffee
I couldn’t write this list without mentioning coffee.
Whether I’m outlining a blog post, recording a podcast, or answering emails, there’s almost always a mug nearby. One of my favorite ways to make working feel a little more enjoyable is using a mug that makes me smile and brewing coffee I genuinely look forward to drinking. It’s a small thing, but those little moments matter when you spend your days creating.
I’ve linked one of my favorite mugs (from one of my favorite movies!) and the coffee I keep coming back to while at home is the Kirkland Medium Roast Coffee. But, during the holdiay’s I do love chocolate Nespresso pods. YUM.
👉 My recommendations: The Mug | The Nespresso Pods
Final Thoughts
You’ll notice something about this list. None of these tools make me more creative. They simply make it easier for me to show up consistently.
That’s what I’m always looking for when I invest in my business. Not the newest gadget or the latest trend, but tools that remove friction so I can spend more time creating helpful content and less time wrestling with my workflow.
If you’re just getting started, don’t feel like you need everything on this list today. Start with the one tool that solves your biggest problem right now. Your business can grow from there.
One last thing: I update this guide regularly as my business evolves. If I stop using something, I’ll remove it. If I discover a tool that genuinely makes content creation easier, I’ll add it here. My goal is for this page to stay honest, helpful, and up to date.
Want More Behind-the-Scenes Tips?
If you enjoy practical recommendations like these, you’ll love The Daily Pour. Every week I share creator news, social media updates that actually matter, and the strategies I’m using to build a business that’s easier to find online. It’s completely free, and I’d love to have you join us.
If you’re looking for another helpful resource, check out The Best Pinterest Bundle, where I’ll show you how to create searchable content that continues working long after you hit publish.
FAQ
What tools do I actually need to start creating content?
You don’t need a complicated setup. A smartphone, a sturdy tripod, and a clear content strategy are often enough to get started. As your business grows, you can invest in tools that solve specific problems or make your workflow more efficient.
Is Stan Store worth it for creators?
If you sell digital products or want a simple way to organize your offers, collect payments, and communicate with your audience, Stan Store can be an excellent all-in-one solution.
Why do you use Later instead of posting manually?
Later helps me schedule content ahead of time so I can spend more time creating and less time worrying about what needs to be published each day.
Do I need expensive equipment to create good content?
Not at all. Helpful content will always outperform expensive equipment if it solves a real problem for your audience. I recommend upgrading your tools gradually as your business grows.
So many great information here!
Thank you so much Kelcie!!