Photo by Claire Fridkin via Wikimedia Commons, licensed under CC BY-SA 4.0. Cropped from the original. We’ve spent a lot of time talking about how creators make money. Brand deals, affiliate links, platform revenue, products, services and all the other ways someone can turn an audience into an actual business.Continue Reading
One of the funniest things about telling people you work in content creation is trying to explain how anyone actually makes money doing it. “So… people pay you to post on Instagram?” Sometimes.“But YouTube pays you?” Also sometimes.“And companies just send influencers money?” Okay, we’re going to need more coffeeContinue Reading
Content creator. Influencer. UGC creator. Blogger. YouTuber. Internet person who somehow turned talking about her favorite moisturizer into a full-time career. We have a LOT of words for people who create things online now. Two of the terms we use most often are content creator and influencer, and they’re frequentlyContinue Reading
f you haven’t heard about Oreogate yet, allow me to introduce you to one of the stranger creator stories I’ve come across lately. An Instagram account called @ashleighjamz started sharing what appeared to be drama from a kindergarten parent group chat. According to the story, one mom wanted the otherContinue Reading
Social media platforms have once again spent the last month changing things, announcing things, renaming things, and generally making sure none of us get too comfortable. But not every update deserves a strategy meeting. Some changes are interesting for approximately seven minutes. While others actually affect how creators and smallContinue Reading
There is a particular kind of pressure that comes with creating content for your business. You publish something, check it off the list, and almost immediately start wondering what you’re supposed to create next. Somehow, we’ve convinced ourselves that being consistent online means constantly coming up with brand-new ideas. IContinue Reading
If you’ve spent any time on social media lately, you’ve probably noticed more conversations about how content gets made, not just the content itself. A recent report from Vogue Business highlights a growing concern among businesses, customers, and creators alike. As content creation has become more common, stores, gyms, restaurants,Continue Reading