Last updated: August 2026 One of the questions I get asked most often is, “What tools do you actually use?” Not the trendy gadgets that end up collecting dust. Not the expensive equipment someone on YouTube says you have to buy. The things that genuinely make creating content easier weekContinue Reading
If I could convince every business owner to spend just five minutes on ONE Pinterest task before creating their next pin, it wouldn’t be choosing fonts or colors. It wouldn’t even be designing the Pin itself. I’d tell them to open Pinterest and start searching. That might sound too simple,Continue Reading
One of the biggest stories in social media this month isn’t a new feature or another algorithm update. It’s a courtroom. A major consolidated federal lawsuit involving Meta, TikTok, YouTube, and Snapchat is scheduled to move toward trial this August. The plaintiffs allege that certain platform features, including recommendation systems,Continue Reading
When I first saw the headline that Arizona State University was launching a bachelor’s degree in Content Creation, I had to read it twice. Like many people, my first thought was, “Wait… there’s a degree for that now?” But the more I learned about the program, the more I realizedContinue Reading
If you’ve been following the conversation around AI, you’ve probably heard people say that tools like ChatGPT, Gemini, Claude, and Perplexity are changing the way customers discover businesses. And it’s true, but I think one of the biggest misconceptions is that AI simply scans your website and decides whether toContinue Reading
If you’ve ever felt like your content calendar is running your life, you’re not alone. Many small business owners believe the answer to growing their business is creating more content. More Instagram posts, more Reels, more emails, more videos, and more blog posts. Before long, marketing starts to feel likeContinue Reading
It’s crazy to thing that your next customer might never Google you. Think about that for a second. For years, marketing advice sounded pretty simple. “If you can rank on Google, people will find your business.” While Google is still incredibly important, I don’t think it’s the only place yourContinue Reading