I know what you’re thinking. “It’s August. I’m still trying to enjoy summer. Why are we talking about Christmas?” Trust me, I’m not suggesting you start decorating your Instagram feed with candy canes or posting gift guides before Labor Day. But I do think this is one of the mostContinue Reading
If you’ve been following creator news lately, you’ve probably heard a new phrase making the rounds: the influencer recession. It sounds dramatic, but it doesn’t mean the creator economy is disappearing. Instead, it’s describing a shift that’s happening across social media. A recent analysis from Vulture explains that brands areContinue Reading
When I first saw the headline that Arizona State University was launching a bachelor’s degree in Content Creation, I had to read it twice. Like many people, my first thought was, “Wait… there’s a degree for that now?” But the more I learned about the program, the more I realizedContinue Reading
If you’ve ever found yourself thinking, “There has to be a better way to do social media,” you’re not alone. Most business owners aren’t looking for another platform to manage or another trend to keep up with. They simply want their time online to lead to real results. After moreContinue Reading
When you started your business, you didn’t necessarily sign up to be a full-time content creator. But these days it can feel like in order to be seen at all, you have to be posting constantly. And that gets exhausting. Really exhausting. You have been showing up and staying consistent.Continue Reading
My family and I went to Disneyland for spring break, and I never expected to witness a live streamer being escorted out of the park. We spent a week in California and park hopped for four days, making memories together as a family. On the third evening of our trip,Continue Reading
Something happened recently that honestly didn’t surprise me at all — but it might surprise you. X, formerly Twitter, just cut creator payouts by up to 60% for certain accounts. And before you panic or assume this is just another platform making things harder, we need to talk about whatContinue Reading