Photo courtesy of Genesis Motor America. This commercial played in my home as an ad on YouTube. I was in the middle of watching the Caleb Flynn trial, I believe. I love live trials and seriously get sucked in. So I was intently watching when this ad interrupted me. AtContinue Reading
We are very used to seeing influencers sell things. A creator recommends a moisturizer, tags the brand, tells you why she loves it, and somewhere on the screen you’ll probably see “paid partnership.” That’s influencer marketing as we’ve come to know it. But a new report about Meta caught myContinue Reading
If you’ve spent any time on social media lately, you’ve probably noticed more conversations about how content gets made, not just the content itself. A recent report from Vogue Business highlights a growing concern among businesses, customers, and creators alike. As content creation has become more common, stores, gyms, restaurants,Continue Reading