For a long time, becoming a successful creator had a pretty obvious path. Build an audience, grow your follower count, get brand deals, make sponsored content and hopefully make enough money doing it that you could call content creation your actual job. But lately, I’m noticing something different happening acrossContinue Reading
I talk about the creator economy a LOT around here. But I realized recently that we throw that phrase around like everyone automatically knows what it means. And honestly? It sounds more complicated than it actually is. The creator economy is basically the entire business ecosystem that has developed aroundContinue Reading
Apparently, creators have found another way to make money online, and it’s a new one that I hadn’t really thought about. Some everyday TikTok creators are making hundreds and even thousands of dollars creating videos for brands that don’t necessarily look like advertisements. They might not even post them toContinue Reading
One of the funniest things about telling people you work in content creation is trying to explain how anyone actually makes money doing it. “So… people pay you to post on Instagram?” Sometimes.“But YouTube pays you?” Also sometimes.“And companies just send influencers money?” Okay, we’re going to need more coffeeContinue Reading
For a very long time, growing online came with a pretty obvious scoreboard. How many followers do you have? Ten thousand felt important. One hundred thousand felt REALLY important. A million followers meant you had officially achieved Very Important Internet Person™ status. But something interesting is happening in the creatorContinue Reading
Photo by Dylan Freedom on Unsplash There are certain sentences I never expect to type when I sit down to write about the creator economy. An umpire had to stop a US Open match because people were making content with ring lights is definitely one of them. 😂 During NaomiContinue Reading
If you’ve spent any time in the creator world lately, you may have heard some version of this: influencer marketing isn’t what it used to be. Brand deals feel harder to get. Creators with huge audiences aren’t automatically getting the opportunities they once did. We’ve even started talking about anContinue Reading