I remember Raygun at the 2024 Olympics. Of course I do. It felt like the entire internet was talking about her. There was the kangaroo move, the memes, the jokes and the general confusion over what exactly we had just watched. And yes, I laughed. Then I watched Netflix’s newContinue Reading
It’s crazy to thing that your next customer might never Google you. Think about that for a second. For years, marketing advice sounded pretty simple. “If you can rank on Google, people will find your business.” While Google is still incredibly important, I don’t think it’s the only place yourContinue Reading
If you’ve ever spent time creating a beautiful Pinterest pin only to watch it get little to no traffic, you’re not alone. It’s one of the most common frustrations I hear from small business owners. They invest time designing eye-catching graphics, writing captions, and sharing their content, yet the clicksContinue Reading
There is so much noise out there telling you that if you are not blowing up, you are falling behind. That if your Reel did not hit a million views, your business is not working. That if you are not growing by the thousands every single week, something must beContinue Reading
This Spring, Nutella accidentally got the greatest ad in history. It made me stop in my tracks, grab my coffee, and think: that is probably the best marketing opportunity I have ever seen. You likely know that NASA’s Artemis 2 launched on April 1st. Four astronauts. Historic mission. The firstContinue Reading