Remember when everyone started talking about the influencer recession? It felt like people were suddenly tired of influencers. Too many sponsored posts, too many products we supposedly couldn’t live without, and too many creators telling us that something was their absolute favorite thing ever. Until the next sponsored post, ofContinue Reading
If you’ve spent any time in the creator world lately, you may have heard some version of this: influencer marketing isn’t what it used to be. Brand deals feel harder to get. Creators with huge audiences aren’t automatically getting the opportunities they once did. We’ve even started talking about anContinue Reading
If you’ve been following creator news lately, you’ve probably heard a new phrase making the rounds: the influencer recession. It sounds dramatic, but it doesn’t mean the creator economy is disappearing. Instead, it’s describing a shift that’s happening across social media. A recent analysis from Vulture explains that brands areContinue Reading