Remember when everyone started talking about the influencer recession? It felt like people were suddenly tired of influencers. Too many sponsored posts, too many products we supposedly couldn’t live without, and too many creators telling us that something was their absolute favorite thing ever. Until the next sponsored post, ofContinue Reading
I talk about the creator economy a LOT around here. But I realized recently that we throw that phrase around like everyone automatically knows what it means. And honestly? It sounds more complicated than it actually is. The creator economy is basically the entire business ecosystem that has developed aroundContinue Reading
There was a time when an influencer could hold up a product, tell us it had “literally changed my life,” and thousands of people would immediately want to know where to buy it. We weren’t necessarily asking whether they had used it for more than 48 hours, whether they wereContinue Reading
Photo by Claire Fridkin via Wikimedia Commons, licensed under CC BY-SA 4.0. Cropped from the original. We’ve spent a lot of time talking about how creators make money. Brand deals, affiliate links, platform revenue, products, services and all the other ways someone can turn an audience into an actual business.Continue Reading
Content creator. Influencer. UGC creator. Blogger. YouTuber. Internet person who somehow turned talking about her favorite moisturizer into a full-time career. We have a LOT of words for people who create things online now. Two of the terms we use most often are content creator and influencer, and they’re frequentlyContinue Reading
If you’ve spent any time in the creator world lately, you may have heard some version of this: influencer marketing isn’t what it used to be. Brand deals feel harder to get. Creators with huge audiences aren’t automatically getting the opportunities they once did. We’ve even started talking about anContinue Reading
When I first saw the headline that Arizona State University was launching a bachelor’s degree in Content Creation, I had to read it twice. Like many people, my first thought was, “Wait… there’s a degree for that now?” But the more I learned about the program, the more I realizedContinue Reading