Hi, I'm Jess! I'm a content creator, photographer, and social media coach who loves to help business owners learn how to drive traffic to their media.
If you’ve spent any time online lately, you’ve probably noticed that AI is everywhere. It can write captions, generate images, edit videos, and even help plan your entire content strategy. While those tools can be incredibly helpful, they’ve also left many small business owners asking the same question: Will thereContinue Reading
If you grew up loving Disney’s Beauty and the Beast, seeing this story come to life on stage feels a little bit like stepping back into a favorite childhood memory. We had the chance to see Disney’s 30th Anniversary production of Beauty and the Beast at ASU Gammage in Tempe.Continue Reading
If you’ve ever found yourself wondering why it’s so hard to stop scrolling YouTube, you’re not alone. As creators and business owners, we’re constantly told to chase more views, longer watch times, and higher engagement. The pressure to “beat the algorithm” can leave us feeling like we have to createContinue Reading
If you’re staring at a Pinterest account with barely any impressions or clicks, you’re not alone. Every successful Pinterest account started at zero, including mine. The good news is that you don’t need to go viral to begin seeing results. You simply need to understand how Pinterest works. One ofContinue Reading
There is so much noise out there telling you that if you are not blowing up, you are falling behind. That if your Reel did not hit a million views, your business is not working. That if you are not growing by the thousands every single week, something must beContinue Reading
If you’ve ever felt like taking a day off from social media means your business disappears, you’re not alone. It’s one of the biggest frustrations I hear from small business owners. You spend hours creating content, responding to comments, and trying to keep up with platform changes, only to feelContinue Reading
If you had told me a few years ago that one of the most interesting content marketing case studies would come from Spencer Pratt running for mayor of Los Angeles, I probably would have laughed. Yet here we are. Whether you follow politics or not, there is something fascinating happeningContinue Reading