Hi, I'm Jess! I'm a content creator, photographer, and social media coach who loves to help business owners learn how to drive traffic to their media.
If you’re anything like most small business owners, you’ve probably checked your website traffic, glanced at your Instagram insights, and maybe even celebrated when one of your blog posts ranked well on Google. For years, those were the numbers we were told to watch because they helped us understand whetherContinue Reading
For years, it felt like the goal of content marketing was to go viral. Every platform seemed to reward the biggest reactions, the fastest trends, and the creators who could capture attention for a few fleeting moments. It left many business owners believing they had to chase the algorithm ifContinue Reading
As an elder millennial, I don’t think I’ll ever stop showing up for a new Toy Story movie. When the first film was released in 1995, I was just a little older than Andy. Now, decades later, I’m probably closer in age to Andy’s mom. It’s a unique perspective thatContinue Reading
When Threads first launched, I’ll admit I wasn’t sure what to think. Like many business owners, I wondered if it was simply another social media app I’d have to keep up with. Another platform. Another algorithm. Another place to feel behind. But the more I’ve used Threads, the more I’veContinue Reading
If you’re anything like most business owners I talk to, your heart probably sinks a little every time you hear the words, “Instagram has another update.” Immediately, the questions start racing through your mind. “Do I need to change my strategy?” “Is the algorithm different again?” “Am I already behind?”Continue Reading
If you’ve ever spent time creating a beautiful Pinterest pin only to watch it get little to no traffic, you’re not alone. It’s one of the most common frustrations I hear from small business owners. They invest time designing eye-catching graphics, writing captions, and sharing their content, yet the clicksContinue Reading
For years, the goal of SEO felt pretty simple: create helpful content, optimize it with the right keywords, and try to rank on the first page of Google. While those fundamentals still matter, the way people search for information is changing, and it’s happening faster than many business owners realize.Continue Reading