f you haven’t heard about Oreogate yet, allow me to introduce you to one of the stranger creator stories I’ve come across lately. An Instagram account called @ashleighjamz started sharing what appeared to be drama from a kindergarten parent group chat. According to the story, one mom wanted the otherContinue Reading
Social media platforms have once again spent the last month changing things, announcing things, renaming things, and generally making sure none of us get too comfortable. But not every update deserves a strategy meeting. Some changes are interesting for approximately seven minutes. While others actually affect how creators and smallContinue Reading
Photo by Darien Attridge on Unsplash It pains me slightly as a lifelong Phoenix Suns fan to say this, but LeBron James just made a content move I think is worth paying attention to. 😂 I’m not suddenly becoming a LeBron fan, and after all those years he spent withContinue Reading
If you’ve been dreaming of monetizing your YouTube channel, there’s an important update you need to know about. Beginning February 1, 2027, YouTube is raising the requirements for new creators who want to earn ad revenue and YouTube Premium revenue through the YouTube Partner Program (YPP). Instead of needing 4,000Continue Reading
A simple sign outside a small shop in Nantucket sparked one of the biggest conversations in the creator world this summer. The sign read, “No Influencers.” Almost immediately, it spread across social media, prompting strong reactions from creators, business owners, and customers alike. Some creators argued the sign unfairly reinforcedContinue Reading
If you live in Arizona, chances are you’ve heard the news by now: Salad and Go is closing its doors for good. As someone who lives in Arizona, this one hit close to home. Literally, there’s a Salad and Go down the street from me. For many people, this isn’tContinue Reading
When most brands think about influencer marketing, they picture someone with a large following posting beautifully edited photos on Instagram. Gap Inc. is taking a different approach, and honestly, I think it’s one of the most fascinating marketing stories of the year. In July, Gap announced that it is expandingContinue Reading