There was a time when an influencer could hold up a product, tell us it had “literally changed my life,” and thousands of people would immediately want to know where to buy it. We weren’t necessarily asking whether they had used it for more than 48 hours, whether they wereContinue Reading
For a long time, influencer marketing seemed to operate under one very simple rule: bigger audience = better creator. If one person had 15,000 followers and another had 1.5 million, surely you wanted the person with 1.5 million. More followers meant more people would see the product, more people wouldContinue Reading
Photo by Claire Fridkin via Wikimedia Commons, licensed under CC BY-SA 4.0. Cropped from the original. We’ve spent a lot of time talking about how creators make money. Brand deals, affiliate links, platform revenue, products, services and all the other ways someone can turn an audience into an actual business.Continue Reading
Content creator. Influencer. UGC creator. Blogger. YouTuber. Internet person who somehow turned talking about her favorite moisturizer into a full-time career. We have a LOT of words for people who create things online now. Two of the terms we use most often are content creator and influencer, and they’re frequentlyContinue Reading
If you’ve spent any time in the creator world lately, you may have heard some version of this: influencer marketing isn’t what it used to be. Brand deals feel harder to get. Creators with huge audiences aren’t automatically getting the opportunities they once did. We’ve even started talking about anContinue Reading
Photo by Darien Attridge on Unsplash It pains me slightly as a lifelong Phoenix Suns fan to say this, but LeBron James just made a content move I think is worth paying attention to. 😂 I’m not suddenly becoming a LeBron fan, and after all those years he spent withContinue Reading