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You are viewingThe Content Maven > My Blog > Instagram Wordmark

Instagram Wordmark

Instagram's updated wordmark displayed alongside the previous version to illustrate the branding change.

Instagram’s New Wordmark Is Dividing the Internet. Here’s Why.

2026-08-21
Instagram Chronicles
By: thecontentmaven
On: August 21, 2026

Instagram made a subtle change this last week, but if you’ve opened the app recently, you may have noticed it immediately. The app icon is still the same colorful camera we’ve all come to recognize. The colors haven’t changed either. Instead, Instagram updated its wordmark, the handwritten-style logo that spellsContinue Reading

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