You post a Reel and check back a few hours later. 247 views. Your last Reel got 8,000. Naturally, your first thought is: DELETE IT. THE GRID HAS BEEN DISGRACED. lol I get it. When you’re creating content regularly, it’s surprisingly easy to start treating every post like a tinyContinue Reading
Do you remember back in the day when followers were the most important metric on Instagram? More followers meant more reach, more likes, more credibility and supposedly more business. So everyone became obsessed with hitting 1K, 10K, 50K and that magical 100K. But Instagram in 2026 doesn’t work quite likeContinue Reading
There is a particular part of creating Reels that I would happily never do again. It’s the part where I record myself talking for three minutes, say the same sentence four different ways, forget what I was saying halfway through, stare silently at the camera for an uncomfortable amount ofContinue Reading
Instagram made a subtle change this last week, but if you’ve opened the app recently, you may have noticed it immediately. The app icon is still the same colorful camera we’ve all come to recognize. The colors haven’t changed either. Instead, Instagram updated its wordmark, the handwritten-style logo that spellsContinue Reading
If you’re anything like most business owners I talk to, your heart probably sinks a little every time you hear the words, “Instagram has another update.” Immediately, the questions start racing through your mind. “Do I need to change my strategy?” “Is the algorithm different again?” “Am I already behind?”Continue Reading