When most brands think about influencer marketing, they picture someone with a large following posting beautifully edited photos on Instagram. Gap Inc. is taking a different approach, and honestly, I think it’s one of the most fascinating marketing stories of the year. In July, Gap announced that it is expandingContinue Reading
Not every platform update deserves your attention. Every month, I’ll sort through the noise and share the changes I think are actually worth knowing about. More importantly, what I’d do with them. As we head into August 2026, here are the updates I’d keep on my radar. Instagram Is QuietlyContinue Reading
If you’ve spent any time online lately, you’ve probably noticed that AI is everywhere. It can write captions, generate images, edit videos, and even help plan your entire content strategy. While those tools can be incredibly helpful, they’ve also left many small business owners asking the same question: Will thereContinue Reading