You post a Reel and check back a few hours later. 247 views. Your last Reel got 8,000. Naturally, your first thought is: DELETE IT. THE GRID HAS BEEN DISGRACED. lol I get it. When you’re creating content regularly, it’s surprisingly easy to start treating every post like a tinyContinue Reading
For a long time, becoming a successful creator had a pretty obvious path. Build an audience, grow your follower count, get brand deals, make sponsored content and hopefully make enough money doing it that you could call content creation your actual job. But lately, I’m noticing something different happening acrossContinue Reading
There was a time when an influencer could hold up a product, tell us it had “literally changed my life,” and thousands of people would immediately want to know where to buy it. We weren’t necessarily asking whether they had used it for more than 48 hours, whether they wereContinue Reading
f you haven’t heard about Oreogate yet, allow me to introduce you to one of the stranger creator stories I’ve come across lately. An Instagram account called @ashleighjamz started sharing what appeared to be drama from a kindergarten parent group chat. According to the story, one mom wanted the otherContinue Reading
Remember a few months ago when I wrote about YouTube settling a social media addiction lawsuit before it could go to trial? Well, we’re back. Except this time it’s Meta, the lawsuit was brought by states across the country, the trial actually started, and the settlement could cost Meta billionsContinue Reading
Social media platforms have once again spent the last month changing things, announcing things, renaming things, and generally making sure none of us get too comfortable. But not every update deserves a strategy meeting. Some changes are interesting for approximately seven minutes. While others actually affect how creators and smallContinue Reading
One of the biggest stories in social media this month isn’t a new feature or another algorithm update. It’s a courtroom. A major consolidated federal lawsuit involving Meta, TikTok, YouTube, and Snapchat is scheduled to move toward trial this August. The plaintiffs allege that certain platform features, including recommendation systems,Continue Reading