If you’ve ever looked at your follower count and thought, “Maybe I’ll start reaching out to brands once I have a bigger audience,” I’d love to challenge that idea. One of the most encouraging shifts happening in the creator economy is that many brands are looking beyond celebrity-sized audiences. InsteadContinue Reading
Not every platform update deserves your attention. Every month, I’ll sort through the noise and share the changes I think are actually worth knowing about. More importantly, what I’d do with them. As we head into August 2026, here are the updates I’d keep on my radar. Instagram Is QuietlyContinue Reading
If you’ve ever felt like your content calendar is running your life, you’re not alone. Many small business owners believe the answer to growing their business is creating more content. More Instagram posts, more Reels, more emails, more videos, and more blog posts. Before long, marketing starts to feel likeContinue Reading
When Threads first launched, I’ll admit I wasn’t sure what to think. Like many business owners, I wondered if it was simply another social media app I’d have to keep up with. Another platform. Another algorithm. Another place to feel behind. But the more I’ve used Threads, the more I’veContinue Reading
If you’re anything like most business owners I talk to, your heart probably sinks a little every time you hear the words, “Instagram has another update.” Immediately, the questions start racing through your mind. “Do I need to change my strategy?” “Is the algorithm different again?” “Am I already behind?”Continue Reading
If you’ve ever found yourself thinking, “There has to be a better way to do social media,” you’re not alone. Most business owners aren’t looking for another platform to manage or another trend to keep up with. They simply want their time online to lead to real results. After moreContinue Reading
On March 25th, 2026, a jury in Los Angeles handed down a landmark verdict against Meta and YouTube. And I think it might be one of the most important stories for content creators right now, and not for the reason you’d expect. That’s why I’m saying this could be theContinue Reading