A simple sign outside a small shop in Nantucket sparked one of the biggest conversations in the creator world this summer. The sign read, “No Influencers.” Almost immediately, it spread across social media, prompting strong reactions from creators, business owners, and customers alike. Some creators argued the sign unfairly reinforcedContinue Reading
If you’ve been following creator news lately, you’ve probably heard a new phrase making the rounds: the influencer recession. It sounds dramatic, but it doesn’t mean the creator economy is disappearing. Instead, it’s describing a shift that’s happening across social media. A recent analysis from Vulture explains that brands areContinue Reading
When most brands think about influencer marketing, they picture someone with a large following posting beautifully edited photos on Instagram. Gap Inc. is taking a different approach, and honestly, I think it’s one of the most fascinating marketing stories of the year. In July, Gap announced that it is expandingContinue Reading
If you’ve spent any time online lately, you’ve probably noticed that AI is everywhere. It can write captions, generate images, edit videos, and even help plan your entire content strategy. While those tools can be incredibly helpful, they’ve also left many small business owners asking the same question: Will thereContinue Reading